Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm
This studyaims to examine the effect of archival-based content types on Instagram engagement in an archival institution in Indonesia. This is quantitative study. Data were obtained from the Instagram log content included like and comment number, within February 2023 to July 2023. There were 63 conte...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Arsip Universitas Gadjah Mada
2023-10-01
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| Series: | Khazanah: Jurnal Pengembangan Kearsipan |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/khazanah/article/view/88037 |