Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm
This studyaims to examine the effect of archival-based content types on Instagram engagement in an archival institution in Indonesia. This is quantitative study. Data were obtained from the Instagram log content included like and comment number, within February 2023 to July 2023. There were 63 conte...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Arsip Universitas Gadjah Mada
2023-10-01
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| Series: | Khazanah: Jurnal Pengembangan Kearsipan |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/khazanah/article/view/88037 |
| _version_ | 1827309284234362880 |
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| author | Thoriq Tri Prabowo Nora Saiva Jannana Siwi Anjarwati |
| author_facet | Thoriq Tri Prabowo Nora Saiva Jannana Siwi Anjarwati |
| author_sort | Thoriq Tri Prabowo |
| collection | DOAJ |
| description | This studyaims to examine the effect of archival-based content types on Instagram engagement in an archival institution in Indonesia. This is quantitative study. Data were obtained from the Instagram log content included like and comment number, within February 2023 to July 2023. There were 63 contents in that period. The contents were categorized into five categories: (A) greeting to followers; (B) archival material; (C) daily news; (D) promoting the services; and (E) archival knowledge. One-way analysis of variance (ANOVA) was employed to analyze the data. The results revealed that there was a significant difference on “likes” mean score among the content types. On the other hand, content types had no significant effect on “comments” mean score. Implementation of principles of social media optimization is suggested to enhance the Instagram engagement. This study offers an intentional approach for archival institutions to enhance their engagement in social media. |
| first_indexed | 2024-04-24T19:37:40Z |
| format | Article |
| id | doaj.art-8f1ac92b453d40bdabbf9a4e97b0833a |
| institution | Directory Open Access Journal |
| issn | 1978-4880 2580-2186 |
| language | English |
| last_indexed | 2024-04-24T19:37:40Z |
| publishDate | 2023-10-01 |
| publisher | Arsip Universitas Gadjah Mada |
| record_format | Article |
| series | Khazanah: Jurnal Pengembangan Kearsipan |
| spelling | doaj.art-8f1ac92b453d40bdabbf9a4e97b0833a2024-03-25T12:42:46ZengArsip Universitas Gadjah MadaKhazanah: Jurnal Pengembangan Kearsipan1978-48802580-21862023-10-0116223625110.22146/khazanah.8803734700Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugmThoriq Tri Prabowo0Nora Saiva Jannana1Siwi Anjarwati2King Mongkut's Institute of Technology LadkrabangProgram Studi Manajemen Pendidikan Islam, Fakultas Ilmu Tarbiyah dan Keguruan, UIN Sunan Kalijaga YogyakartaSMA Terpadu Pondok Pesantren Nurul HudaThis studyaims to examine the effect of archival-based content types on Instagram engagement in an archival institution in Indonesia. This is quantitative study. Data were obtained from the Instagram log content included like and comment number, within February 2023 to July 2023. There were 63 contents in that period. The contents were categorized into five categories: (A) greeting to followers; (B) archival material; (C) daily news; (D) promoting the services; and (E) archival knowledge. One-way analysis of variance (ANOVA) was employed to analyze the data. The results revealed that there was a significant difference on “likes” mean score among the content types. On the other hand, content types had no significant effect on “comments” mean score. Implementation of principles of social media optimization is suggested to enhance the Instagram engagement. This study offers an intentional approach for archival institutions to enhance their engagement in social media.https://jurnal.ugm.ac.id/khazanah/article/view/88037archival-based contentinstagramengagementarchival institutionarsip ugm |
| spellingShingle | Thoriq Tri Prabowo Nora Saiva Jannana Siwi Anjarwati Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm Khazanah: Jurnal Pengembangan Kearsipan archival-based content engagement archival institution arsip ugm |
| title | Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm |
| title_full | Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm |
| title_fullStr | Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm |
| title_full_unstemmed | Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm |
| title_short | Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm |
| title_sort | effect of archival based content on instagram engagement a study on arsipugm |
| topic | archival-based content engagement archival institution arsip ugm |
| url | https://jurnal.ugm.ac.id/khazanah/article/view/88037 |
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