Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm

Effect of Archival-based Content on Instagram Engagement: A Study on @arsipugm

This studyaims to examine the effect of archival-based content types on Instagram engagement in an archival institution in Indonesia. This is quantitative study. Data were obtained from the Instagram log content included like and comment number, within February 2023 to July 2023. There were 63 conte...

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Bibliographic Details
Main Authors: Thoriq Tri Prabowo, Nora Saiva Jannana, Siwi Anjarwati
Format: Article
Language:English
Published: Arsip Universitas Gadjah Mada 2023-10-01
Series:Khazanah: Jurnal Pengembangan Kearsipan
Subjects:
archival-based content
instagram
engagement
archival institution
arsip ugm
Online Access:https://jurnal.ugm.ac.id/khazanah/article/view/88037

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