Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective
Purpose – This study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to enhance understanding about the significance of this emotional skill within the Moroccan banking sector. Desig...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2024-06-01
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| Series: | Journal of Trade Science |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTS-12-2023-0031/full/pdf |