The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”
This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationshi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2023-11-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://ijep.dz/index.php/IJEP/article/view/22 |