INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION
Contribution is about fundamentals view in marketing and its instruments knows as marketing mix – product, price, place and promotion with spread to model of 7th P and Cts opportunities and risks.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
University of Pardubice
2008-01-01
|
| Series: | Perner’s Contacts |
| Subjects: | |
| Online Access: | https://pernerscontacts.upce.cz/index.php/perner/article/view/1200 |