INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION
Contribution is about fundamentals view in marketing and its instruments knows as marketing mix – product, price, place and promotion with spread to model of 7th P and Cts opportunities and risks.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
University of Pardubice
2008-01-01
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| Series: | Perner’s Contacts |
| Subjects: | |
| Online Access: | https://pernerscontacts.upce.cz/index.php/perner/article/view/1200 |
| _version_ | 1829458420820869120 |
|---|---|
| author | Fabián Bachmann Juraj Vaculík |
| author_facet | Fabián Bachmann Juraj Vaculík |
| author_sort | Fabián Bachmann |
| collection | DOAJ |
| description |
Contribution is about fundamentals view in marketing and its instruments knows as marketing mix – product, price, place and promotion with spread to model of 7th P and Cts opportunities and risks.
|
| first_indexed | 2024-12-12T06:49:00Z |
| format | Article |
| id | doaj.art-8f60be68b1224193a347f23fa1ff5d3d |
| institution | Directory Open Access Journal |
| issn | 1801-674X |
| language | ces |
| last_indexed | 2024-12-12T06:49:00Z |
| publishDate | 2008-01-01 |
| publisher | University of Pardubice |
| record_format | Article |
| series | Perner’s Contacts |
| spelling | doaj.art-8f60be68b1224193a347f23fa1ff5d3d2022-12-22T00:34:06ZcesUniversity of PardubicePerner’s Contacts1801-674X2008-01-0131INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATIONFabián BachmannJuraj Vaculík Contribution is about fundamentals view in marketing and its instruments knows as marketing mix – product, price, place and promotion with spread to model of 7th P and Cts opportunities and risks. https://pernerscontacts.upce.cz/index.php/perner/article/view/1200marketingproductmarketing mixpricingcommunication policydistribution |
| spellingShingle | Fabián Bachmann Juraj Vaculík INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION Perner’s Contacts marketing product marketing mix pricing communication policy distribution |
| title | INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION |
| title_full | INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION |
| title_fullStr | INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION |
| title_full_unstemmed | INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION |
| title_short | INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION |
| title_sort | instruments for the marketing of services and their implementation |
| topic | marketing product marketing mix pricing communication policy distribution |
| url | https://pernerscontacts.upce.cz/index.php/perner/article/view/1200 |
| work_keys_str_mv | AT fabianbachmann instrumentsforthemarketingofservicesandtheirimplementation AT jurajvaculik instrumentsforthemarketingofservicesandtheirimplementation |