Estrategias comerciales del Banco BBVA para aumentar su participación en el mercado de los docentes oficiales
The purpose of the article is to identify marketing strategies that you can implement the BBVA Bank Guadalajara de Buga (Colombia), to increase its market share, to the product "Crédito de Libranza" directed segment of teachers in the public sector, due to the importance that has been...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Pontificia Bolivariana
2014-01-01
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| Series: | Colección Académica de Ciencias Sociales |
| Subjects: | |
| Online Access: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/2881/2514 |