How to use research results in creating typographic messages?

What kind of scientifically proven arguments can be used by a typographer to create an effective message? On which elements of visual language, does the typographer have a full, partial or minimal influence in the process of building meaning in the mind of the recipient? Finally, how to work with hu...

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Bibliographic Details
Main Author: Tomasz Bierkowski
Format: Article
Language:English
Published: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika 2015-09-01
Series:Toruńskie Studia Bibliologiczne
Subjects:
Online Access:https://apcz.umk.pl/czasopisma/index.php/TSB/article/view/7458