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Co-creation has emerged as a way in which organizations combine strategic product development and strategic customer relationship building. This article takes a relational approach to co-creation and presents two typologies that can serve to facilitate strategic leadership of constructive collaborat...

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Bibliographic Details
Main Author: Christian T. Lystbæk
Format: Article
Language:Danish
Published: Aalborg University Open Publishing 2022-05-01
Series:Akademisk Kvarter
Subjects:
Online Access:https://journals.aau.dk/index.php/ak/article/view/7261