Women’s Portrayal In Pakistani Print Advertisements: A Comparative Study Based On Semiotics
This study investigates how Pakistani still advertisements portray women and construct certain ideology. This qualitative research employs semiotic method to analyze the content. With stratified sampling technique, six advertisements have been selected all together that appeared in different magazin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Excellence for Women’s Studies, University of Karachi
2023-03-01
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| Series: | Pakistan Journal of Gender Studies |
| Subjects: | |
| Online Access: | https://www.socialsciencejournals.pjgs-ws.com/index.php/PJGS/article/view/663 |