Technology convergence and the consumption intention in the automotive sector: a netnographic research
The technological convergence scenario represented by the connection of the user's cell phone to the sound system, the availability of a GPS and maneuvering camera on the dashboard car brings a perception of multifunctionality to the decision process of buying new cars. The objective of this re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto Brasileiro de Estudos e Pesquisas Sociais
2021-05-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Subjects: | |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/3230 |