KONSEP DIRI, GAYA HIDUP, STRATEGI PEMASARAN, DAN PEMBELIAN IMPULSIF ANTARGENERASI
Impulsive buying is an act of buying that was not previously recognized consciously. This study aimed to analyze the influence of self-concept, lifestyle, and marketing strategies on impulsive buying behavior in the Baby Boomer generation, X generation, and Y generation. This study used a cross sec...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2020-02-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/28532 |