Research on the Trade-in Pricing Strategy of New Energy Vehicle Producers Considering the Consumers' Heterogeneous Behavior

In practice, trade-ins are offered by new energy vehicle producers and include trade-in-for-new fuel vehicles. And trade-in-for-new energy vehicles. By using the game-analytical method, we mainly analyze the optimal pricing strategy of new energy vehicle producers when they provide both of the abov...

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Bibliographic Details
Main Authors: Xiaoqing Zhang, Xigang Yuan, Wenbo Li, Yongjian Wang
Format: Article
Language:English
Published: Bon View Publishing Pte Ltd. 2023-08-01
Series:Green and Low-Carbon Economy
Subjects:
Online Access:https://ojs.bonviewpress.com/index.php/GLCE/article/view/1036