TV ADVERTISING AND ITS INFLUENCE ON CHILDREN BRAND PERCEPTION RESULTS OF QUALITATIVE STUDY
The paper seeks to explore children responses towards TV commercials and brands presented. It examines the impact of advertisement on children’s perception that varies with their age. Present study was based on a focus group survey with 30 children chosen from different schools in city of Lodz. The...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1326 |