TV ADVERTISING AND ITS INFLUENCE ON CHILDREN BRAND PERCEPTION RESULTS OF QUALITATIVE STUDY

TV ADVERTISING AND ITS INFLUENCE ON CHILDREN BRAND PERCEPTION RESULTS OF QUALITATIVE STUDY

The paper seeks to explore children responses towards TV commercials and brands presented. It examines the impact of advertisement on children’s perception that varies with their age. Present study was based on a focus group survey with 30 children chosen from different schools in city of Lodz. The...

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Bibliographic Details
Main Author: Anna Sibińska
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2013-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
TV advertising
children’s perception
consumer behavior
Online Access:https://pefim.sggw.edu.pl/article/view/1326

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