Examining household intentions to use green power: Insights from TPB

Examining household intentions to use green power: Insights from TPB

This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...

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Bibliographic Details
Main Authors: Emre Harorli, Aysel Erciş
Format: Article
Language:English
Published: Elsevier 2023-11-01
Series:Energy Strategy Reviews
Subjects:
Renewable energy
Green power
Social marketing
Theory of planned behavior
Environmental values
Environmental self identity
Online Access:http://www.sciencedirect.com/science/article/pii/S2211467X23001803

Internet

http://www.sciencedirect.com/science/article/pii/S2211467X23001803

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