Understanding online community participation behavior and perceived benefits: a social exchange theory perspective

Understanding online community participation behavior and perceived benefits: a social exchange theory perspective

Purpose – Online communities (OCs) are the popular social environments in which people interact by sharing resources such as information, advice and thoughts on their mutual interests. Existing research lacks an explanation of the reasons of participation behavior in OCs and how such participation b...

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Bibliographic Details
Main Authors: Nusrat Jahan, Seung Woon Kim
Format: Article
Language:English
Published: Emerald Publishing 2021-09-01
Series:PSU Research Review
Subjects:
perceived benefits
social exchange theory (set)
exchange ideology (ei)
online community participation behavior (ocpb)
perceived members’ support
perceived ties
Online Access:https://www.emerald.com/insight/content/doi/10.1108/PRR-12-2019-0036/full/pdf?title=understanding-online-community-participation-behavior-and-perceived-benefits-a-social-exchange-theory-perspective

Internet

https://www.emerald.com/insight/content/doi/10.1108/PRR-12-2019-0036/full/pdf?title=understanding-online-community-participation-behavior-and-perceived-benefits-a-social-exchange-theory-perspective

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