Considering Eye-tracking as a Validation Tool in Cinema Research
The use of eye-tracking in data collection, when accompanied by the proper research questions and methodology, is a powerful tool that may provide invaluable insights into the way viewers perceive and experience movies. Film theory can use eye-tracking to test and verify research hypotheses not only...
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| Format: | Article |
| Language: | English |
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Scientia Publishing House
2021-11-01
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| Series: | Acta Universitatis Sapientiae: Film and Media Studies |
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| Online Access: | https://doi.org/10.2478/ausfm-2021-0018 |