SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Slovenian Academy of Management
2023-11-01
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Series: | Dynamic Relationships Management Journal (DRMJ) |
Online Access: | https://sam-d.si/en/revija/social-media-influencer-marketing-toward-customers-purchase-intention-a-case-of-sustainable-cosmetic-brands/ |