SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Slovenian Academy of Management
2023-11-01
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| Series: | Dynamic Relationships Management Journal (DRMJ) |
| Online Access: | https://sam-d.si/en/revija/social-media-influencer-marketing-toward-customers-purchase-intention-a-case-of-sustainable-cosmetic-brands/ |
| _version_ | 1797626837760737280 |
|---|---|
| author | Sarita Nagvanshi Sapna Popli |
| author_facet | Sarita Nagvanshi Sapna Popli |
| author_sort | Sarita Nagvanshi |
| collection | DOAJ |
| first_indexed | 2024-03-11T10:15:54Z |
| format | Article |
| id | doaj.art-8fae323bdca84e65a39e10049c9b0697 |
| institution | Directory Open Access Journal |
| issn | 2232-5867 2350-367X |
| language | English |
| last_indexed | 2024-03-11T10:15:54Z |
| publishDate | 2023-11-01 |
| publisher | Slovenian Academy of Management |
| record_format | Article |
| series | Dynamic Relationships Management Journal (DRMJ) |
| spelling | doaj.art-8fae323bdca84e65a39e10049c9b06972023-11-16T09:29:16ZengSlovenian Academy of ManagementDynamic Relationships Management Journal (DRMJ)2232-58672350-367X2023-11-0110.17708/DRMJ.2023.v12n02a06SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDSSarita NagvanshiSapna Poplihttps://sam-d.si/en/revija/social-media-influencer-marketing-toward-customers-purchase-intention-a-case-of-sustainable-cosmetic-brands/ |
| spellingShingle | Sarita Nagvanshi Sapna Popli SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS Dynamic Relationships Management Journal (DRMJ) |
| title | SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS |
| title_full | SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS |
| title_fullStr | SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS |
| title_full_unstemmed | SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS |
| title_short | SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS |
| title_sort | social media influencer marketing toward customers purchase intention a case of sustainable cosmetic brands |
| url | https://sam-d.si/en/revija/social-media-influencer-marketing-toward-customers-purchase-intention-a-case-of-sustainable-cosmetic-brands/ |
| work_keys_str_mv | AT saritanagvanshi socialmediainfluencermarketingtowardcustomerspurchaseintentionacaseofsustainablecosmeticbrands AT sapnapopli socialmediainfluencermarketingtowardcustomerspurchaseintentionacaseofsustainablecosmeticbrands |