SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS

SOCIAL MEDIA INFLUENCER MARKETING TOWARD CUSTOMERS’ PURCHASE INTENTION: A CASE OF SUSTAINABLE COSMETIC BRANDS

Bibliographic Details
Main Authors:	Sarita Nagvanshi, Sapna Popli
Format:	Article
Language:	English
Published:	Slovenian Academy of Management 2023-11-01
Series:	Dynamic Relationships Management Journal (DRMJ)
Online Access:	https://sam-d.si/en/revija/social-media-influencer-marketing-toward-customers-purchase-intention-a-case-of-sustainable-cosmetic-brands/

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