The impact of brand equity on buyer behavior reactions of academic books: the mediating role of trust and brand identity (case study: SAMT publications)
Objective: This study examines the impact of brand equity on buyer behavior responses mediated through brand identity and brand trust In the SAMT institute publications.This study examines the impact of brand equity on academic book buyer behavior responses mediated through brand identity and brand...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-09-01
|
| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_61271_d41d8cd98f00b204e9800998ecf8427e.pdf |