Effects of social media on restaurant visit intention and willingness to pay more: generation Z
The aim of this study was to investigate the effects of social media reviews on restaurant visit intention and willingness to pay more. Research data were obtained from Turkey between January-March 2023 by using a questionnaire. The data obtained from 404 questionnaires were analysed by using PLS-SE...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2023-11-01
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| Series: | Eastern Journal of European Studies |
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| Online Access: | https://ejes.uaic.ro/articles/EJES2023_14SI_ARA.pdf |