Tourism promotion system in Poland in the context of selected National Strategic Documents
Background: The term “nation branding” was first coined by Simon Anholt in the 1990s and refers to applying marketing strategies to individual countries. It aims to create a distinct self-image and international reputation that most effectively serves a nation’s interests. Today, in many countries i...
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| Format: | Article |
| Language: | English |
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Akademia Wychowania Fizycznego i Sportu w Gdansku
2021-11-01
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| Series: | Baltic Journal of Health and Physical Activity |
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| Online Access: | https://www.balticsportscience.com/journal/vol13/iss6/14/ |