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Doctoral dissertation summary: The role of sensory marketing in the creation of a tourism experience

Doctoral dissertation summary: The role of sensory marketing in the creation of a tourism experience

Bibliographic Details
Main Author: Irena Šker
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2023-12-01
Series:Tourism and Hospitality Management
Subjects:
sensory marketing
tourism experience
satisfaction with tourist experience
destination attachment
behavioural intention
pls-sem
Online Access:https://thm.fthm.hr/images/issues/vol29no4/13_Doctoral_Sker
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https://thm.fthm.hr/images/issues/vol29no4/13_Doctoral_Sker

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