Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups

This study focuses on human resource management (HRM) practices that encourage employee engagement. It aims to explore the relationship between HRM practices and employee engagement and also investigates the moderating role of employee gender between both variables. The study applied a cross-section...

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Main Authors: Chanchal Dey, Sania Khan, Srinivasan Iyer, Zaleha Mohamad, Ali Ahmed Khan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-10-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19020/PPM_2023_04_Dey.pdf
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author Chanchal Dey
Sania Khan
Srinivasan Iyer
Zaleha Mohamad
Ali Ahmed Khan
author_facet Chanchal Dey
Sania Khan
Srinivasan Iyer
Zaleha Mohamad
Ali Ahmed Khan
author_sort Chanchal Dey
collection DOAJ
description This study focuses on human resource management (HRM) practices that encourage employee engagement. It aims to explore the relationship between HRM practices and employee engagement and also investigates the moderating role of employee gender between both variables. The study applied a cross-sectional research design alongside correlational and regression analysis to evaluate the responses of 410 employees working in unicorn startups based in Gurgaon, New Delhi, and Mumbai through the structured survey questionnaires. Regarding the respondents’ gender, the majority are male (70%), and female constitutes 30%. However, the study results demonstrated that no matter an employee’s age or gender, effective HRM practices have a strong positive correlation with employee engagement (β = 0.93; p < 0.001). The results of the regression model show that HRM practices have explained 87% of the variance in employee engagement, which indicates that most of the employee engagement level depends on the best HRM practices of the organization. The gender differences do not significantly moderate this relationship. The F value in ANOVA analysis showed the overall significance of the model. The findings illustrated that by improving skills and promoting employee engagement, individuals experience heightened satisfaction levels and assume greater responsibility for their assigned duties. AcknowledgmentThis study is supported via funding from Prince Sattam Bin Abdulaziz University project number (PSAU/2023/R/1445).
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spelling doaj.art-8fd2de530d484d038b6a26774cc6cd8b2023-10-26T12:58:52ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672023-10-0121420221310.21511/ppm.21(4).2023.1619020Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startupsChanchal Dey0https://orcid.org/0000-0002-2709-8613Sania Khan1https://orcid.org/0000-0003-3072-8310Srinivasan Iyer2https://orcid.org/0000-0002-6186-2603Zaleha Mohamad3https://orcid.org/0000-0001-5281-8574Ali Ahmed Khan4https://orcid.org/0000-0002-9111-8703Research Scholar, Department of Business Administration, Vidyasagar UniversityPh.D., Associate Professor, Department of Human Resource Management, College of Business Administration, Prince Sattam Bin Abdulaziz UniversityPh.D., Associate Professor, Department of Commerce, Directorate of Online Education, Manipal University JaipurPh.D., Senior Lecturer, Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu [University of Malaysia Terengganu]Ph.D., Assistant Professor, Department of Management Information Systems, College of Business Administration, Prince Sattam Bin Abdulaziz UniversityThis study focuses on human resource management (HRM) practices that encourage employee engagement. It aims to explore the relationship between HRM practices and employee engagement and also investigates the moderating role of employee gender between both variables. The study applied a cross-sectional research design alongside correlational and regression analysis to evaluate the responses of 410 employees working in unicorn startups based in Gurgaon, New Delhi, and Mumbai through the structured survey questionnaires. Regarding the respondents’ gender, the majority are male (70%), and female constitutes 30%. However, the study results demonstrated that no matter an employee’s age or gender, effective HRM practices have a strong positive correlation with employee engagement (β = 0.93; p < 0.001). The results of the regression model show that HRM practices have explained 87% of the variance in employee engagement, which indicates that most of the employee engagement level depends on the best HRM practices of the organization. The gender differences do not significantly moderate this relationship. The F value in ANOVA analysis showed the overall significance of the model. The findings illustrated that by improving skills and promoting employee engagement, individuals experience heightened satisfaction levels and assume greater responsibility for their assigned duties. AcknowledgmentThis study is supported via funding from Prince Sattam Bin Abdulaziz University project number (PSAU/2023/R/1445).https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19020/PPM_2023_04_Dey.pdfemployee engagementHRM practicesIndiastartupsunicorns
spellingShingle Chanchal Dey
Sania Khan
Srinivasan Iyer
Zaleha Mohamad
Ali Ahmed Khan
Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups
Problems and Perspectives in Management
employee engagement
HRM practices
India
startups
unicorns
title Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups
title_full Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups
title_fullStr Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups
title_full_unstemmed Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups
title_short Enhancing and sustaining employee engagement through HRM practices: A study on Indian unicorn startups
title_sort enhancing and sustaining employee engagement through hrm practices a study on indian unicorn startups
topic employee engagement
HRM practices
India
startups
unicorns
url https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19020/PPM_2023_04_Dey.pdf
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AT saniakhan enhancingandsustainingemployeeengagementthroughhrmpracticesastudyonindianunicornstartups
AT srinivasaniyer enhancingandsustainingemployeeengagementthroughhrmpracticesastudyonindianunicornstartups
AT zalehamohamad enhancingandsustainingemployeeengagementthroughhrmpracticesastudyonindianunicornstartups
AT aliahmedkhan enhancingandsustainingemployeeengagementthroughhrmpracticesastudyonindianunicornstartups