Styles in design of advertising appeals: Ukraine 2006-2010

In the article the presented results of research of the use of different styles are in registration of advertising appeals which was given by domestic and foreign companies on the Ukrainian advertising mediums in 2006-2010.

Bibliographic Details
Main Author: T.O. Prymak
Format: Article
Language:English
Published: Sumy State University 2011-01-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_45_54_0.pdf