Styles in design of advertising appeals: Ukraine 2006-2010
In the article the presented results of research of the use of different styles are in registration of advertising appeals which was given by domestic and foreign companies on the Ukrainian advertising mediums in 2006-2010.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-01-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_45_54_0.pdf |
| _version_ | 1797329309443031040 |
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| author | T.O. Prymak |
| author_facet | T.O. Prymak |
| author_sort | T.O. Prymak |
| collection | DOAJ |
| description | In the article the presented results of research of the use of different styles are in registration of advertising appeals which was given by domestic and foreign companies on the Ukrainian advertising mediums in 2006-2010. |
| first_indexed | 2024-03-08T07:03:51Z |
| format | Article |
| id | doaj.art-8fd7b04e6e764e99af4fc418a1745925 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:03:51Z |
| publishDate | 2011-01-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-8fd7b04e6e764e99af4fc418a17459252024-02-03T05:10:09ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-01-01214554Styles in design of advertising appeals: Ukraine 2006-2010T.O. PrymakIn the article the presented results of research of the use of different styles are in registration of advertising appeals which was given by domestic and foreign companies on the Ukrainian advertising mediums in 2006-2010.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_45_54_0.pdfadvertising appealcreativitystyleadvertizing medium |
| spellingShingle | T.O. Prymak Styles in design of advertising appeals: Ukraine 2006-2010 Marketing i Menedžment Innovacij advertising appeal creativity style advertizing medium |
| title | Styles in design of advertising appeals: Ukraine 2006-2010 |
| title_full | Styles in design of advertising appeals: Ukraine 2006-2010 |
| title_fullStr | Styles in design of advertising appeals: Ukraine 2006-2010 |
| title_full_unstemmed | Styles in design of advertising appeals: Ukraine 2006-2010 |
| title_short | Styles in design of advertising appeals: Ukraine 2006-2010 |
| title_sort | styles in design of advertising appeals ukraine 2006 2010 |
| topic | advertising appeal creativity style advertizing medium |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_45_54_0.pdf |
| work_keys_str_mv | AT toprymak stylesindesignofadvertisingappealsukraine20062010 |