Embedded lead users in the organization and consumer lead users in the market
Identifying and gaining access to lead users (LUs) in the market is very costly and time-consuming. To enable more efficient access to LUs, this study examines how the proportion of embedded lead users (ELUs) of the organization as employees differs from that of LUs in the market as consumers. An or...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2023-10-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/22/5/22_0230912a/_pdf/-char/en |