Shimizu, C., & Katsumata, S. (2023). Embedded lead users in the organization and consumer lead users in the market. Global Business Research Center.
Chicago Style (17th ed.) CitationShimizu, Chiharu, and Sotaro Katsumata. Embedded Lead Users in the Organization and Consumer Lead Users in the Market. Global Business Research Center, 2023.
MLA (9th ed.) CitationShimizu, Chiharu, and Sotaro Katsumata. Embedded Lead Users in the Organization and Consumer Lead Users in the Market. Global Business Research Center, 2023.
Warning: These citations may not always be 100% accurate.