Does high-tech industry matter for marketing strategy selection? Adaptation vs. standardization on the international market
This article’s objective is to present the results of our research on the selection of an international strategy (adaptation vs. standardization) of Polish firms on the international market in the area of product and promotion, depending on whether they belong to the high-tech industry or not. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
2023-03-01
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| Series: | Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego |
| Subjects: | |
| Online Access: | https://prace-kgp.up.krakow.pl/article/view/9638 |