PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KECANTIKAN MS GLOW DI KOTA PALEMBANG

PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KECANTIKAN MS GLOW DI KOTA PALEMBANG

The purpose of this study was to determine the effect of product quality and product innovation on consumer purchasing decisions on MS GLOW beauty products in the city of Palembang. The method used in this study are coefficient of correlation, coefficient of determination analysis, and hypothesis t...

Full description

Bibliographic Details
Main Authors: Wanda Hamidah, Rismansyah Rismansyah, M Kurniawan
Format: Article
Language:English
Published: Universitas Nusa Cendana 2023-11-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Product Quality
Product Innovation
Purchasing Decisions
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/7816

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/7816

Similar Items