Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Purpose – To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach – A conceptual paper. Findings – It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value – Among the first articles on this t...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-11-01
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| Series: | Central European Management Journal |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-08-2023-0336/full/pdf |