Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

By using the methods of bibliometric and content analysis, this paper conducted data mining and content research on the articles of advertising design research in China from 1992 to 2020 and analyzed the evolution context, hotspots, and sustainable development trends of advertising design research i...

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Bibliographic Details
Main Authors: Rui-zhi Zhang, Joon-young Hur
Format: Article
Language:English
Published: SAGE Publishing 2022-10-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440221134066