Study the Role of Electronic Marketing on Business Performance with Emphasis on the Role of Market Orientation
This study examined the effect of electronic marketing on business performance through the mediating role of market-orientation in the central branch of Mellat Bank. Statistical society of this study consisted of all managers and employees of Mellat Bank in Tehran. According to Krejcie and Morgan T...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5358 |