Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa
The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past comp...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-09-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://gc.vgtu.lt/index.php/TEDE/article/view/17311 |