Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past comp...

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Autori principali: Rita T. Rocha, Fernando A. F. Ferreira, Alexandra Milici, Nerija Banaitienė, Audrius Banaitis
Natura: Articolo
Lingua:English
Pubblicazione: Vilnius Gediminas Technical University 2022-09-01
Serie:Technological and Economic Development of Economy
Soggetti:
Accesso online:https://gc.vgtu.lt/index.php/TEDE/article/view/17311