Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past comp...

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Detalhes bibliográficos
Principais autores: Rita T. Rocha, Fernando A. F. Ferreira, Alexandra Milici, Nerija Banaitienė, Audrius Banaitis
Formato: Artigo
Idioma:English
Publicado em: Vilnius Gediminas Technical University 2022-09-01
coleção:Technological and Economic Development of Economy
Assuntos:
Acesso em linha:https://gc.vgtu.lt/index.php/TEDE/article/view/17311