Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past comp...

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Váldodahkkit: Rita T. Rocha, Fernando A. F. Ferreira, Alexandra Milici, Nerija Banaitienė, Audrius Banaitis
Materiálatiipa: Artihkal
Giella:English
Almmustuhtton: Vilnius Gediminas Technical University 2022-09-01
Ráidu:Technological and Economic Development of Economy
Fáttát:
DEcision MAking Trial and Evaluation Laboratory (DEMATEL)
Design Thinking (DT)
innovation
Problem Structuring Method (PSM)
organizational culture
VMLY&R Lisboa
Liŋkkat:https://gc.vgtu.lt/index.php/TEDE/article/view/17311

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