Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

Enhancing innovation culture: the case of multinational advertising agency VMLY&R Lisboa

The world is going through an unprecedent experience marked by one of the most serious pandemic to date. Companies currently face multiple challenges, including maintaining their organizational culture while defining and validating new working and business models and completely rethinking past comp...

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Detaylı Bibliyografya
Asıl Yazarlar: Rita T. Rocha, Fernando A. F. Ferreira, Alexandra Milici, Nerija Banaitienė, Audrius Banaitis
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Vilnius Gediminas Technical University 2022-09-01
Seri Bilgileri:Technological and Economic Development of Economy
Konular:
DEcision MAking Trial and Evaluation Laboratory (DEMATEL)
Design Thinking (DT)
innovation
Problem Structuring Method (PSM)
organizational culture
VMLY&R Lisboa
Online Erişim:https://gc.vgtu.lt/index.php/TEDE/article/view/17311

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