Knowledge Graph Construction for Social Customer Advocacy in Online Customer Engagement
The rise of online social networks has revolutionized the way businesses and consumers interact, creating new opportunities for customer word-of-mouth (WoM) and brand advocacy. Understanding and managing customer advocacy in the online realm has become crucial for businesses aiming to cultivate a po...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-09-01
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| Series: | Technologies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7080/11/5/123 |