Corporate reputation index: empirical research in banking sector
This paper focuses on presenting an improved model of corporate reputation measurement. This research builds on to the research conducted so far in relation to the instruments used for measuring corporate reputation. It aimed at widening the current theoretical knowledge and research on the instrume...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2012-07-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/127481 |