Corporate reputation index: empirical research in banking sector

Corporate reputation index: empirical research in banking sector

This paper focuses on presenting an improved model of corporate reputation measurement. This research builds on to the research conducted so far in relation to the instruments used for measuring corporate reputation. It aimed at widening the current theoretical knowledge and research on the instrume...

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Bibliographic Details
Main Author: Damir Grgić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2012-07-01
Series:Tržište
Subjects:
corporate reputation
instruments of measurement: banking sector
Online Access:http://hrcak.srce.hr/file/127481

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