The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study
The phrase "Marketing has always existed" is well known; but not as common is "Marketing exists everywhere in different forms." In this article, I will try to discuss the elements that any marketer must take into account. From geographical and implicitly cultural peculiarities to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_75.pdf |