The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study
The phrase "Marketing has always existed" is well known; but not as common is "Marketing exists everywhere in different forms." In this article, I will try to discuss the elements that any marketer must take into account. From geographical and implicitly cultural peculiarities to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_75.pdf |
| _version_ | 1817982104724570112 |
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| author | Raluca Giorgiana Chivu David-Florin Ciocodeică Adrian Mociu |
| author_facet | Raluca Giorgiana Chivu David-Florin Ciocodeică Adrian Mociu |
| author_sort | Raluca Giorgiana Chivu |
| collection | DOAJ |
| description | The phrase "Marketing has always existed" is well known; but not as common is "Marketing exists everywhere in different forms." In this article, I will try to discuss the elements that any marketer must take into account. From geographical and implicitly cultural peculiarities to religious customs, tastes and preferences, any group of consumers has significant differences which, if not taken into account, can lead to failure or, worse, to the application of local legislation. Over the previous decades, our eating regimen has become heavier yet progressively adjusted. The accessibility of solid and nutritious nourishment has expanded across generally industrialized and creating nations, despite the troublesome access to this sort of food in some low-salary zones. Beside food gracefully, the plentiful research writing concerning dietary patterns explores various financial and segment factors. These are progressively hard to gauge as they rely upon numerous factors, including flighty individual conduct. Most fast choices for what item to pick from the rack depending on the transparency and straightforwardness of data gave by brands and retailers, following the supposed clean mark pattern. The introduced article centre around applicable nourishment inclinations and show how customers are keen on dietary habits, albeit just a restricted level of individuals follow a particular eating routine. The article investigates the explanations for the dietary move towards a plant-rich eating routine and what's in question for the world condition and worldwide human wellbeing |
| first_indexed | 2024-04-13T23:16:26Z |
| format | Article |
| id | doaj.art-90464bc8c9e94ccd8d6c42becc61c826 |
| institution | Directory Open Access Journal |
| issn | 2537-5865 |
| language | English |
| last_indexed | 2024-04-13T23:16:26Z |
| publishDate | 2020-08-01 |
| publisher | The Bucharest University of Economic Studies Publishing House |
| record_format | Article |
| series | Journal of Emerging Trends in Marketing and Management |
| spelling | doaj.art-90464bc8c9e94ccd8d6c42becc61c8262022-12-22T02:25:24ZengThe Bucharest University of Economic Studies Publishing HouseJournal of Emerging Trends in Marketing and Management2537-58652020-08-01I1252258The Influence of the Cultural Factor in Eating Habits: An International Marketing Case StudyRaluca Giorgiana Chivu0David-Florin Ciocodeică1Adrian Mociu2The Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThe Bucharest University of Economic StudiesThe phrase "Marketing has always existed" is well known; but not as common is "Marketing exists everywhere in different forms." In this article, I will try to discuss the elements that any marketer must take into account. From geographical and implicitly cultural peculiarities to religious customs, tastes and preferences, any group of consumers has significant differences which, if not taken into account, can lead to failure or, worse, to the application of local legislation. Over the previous decades, our eating regimen has become heavier yet progressively adjusted. The accessibility of solid and nutritious nourishment has expanded across generally industrialized and creating nations, despite the troublesome access to this sort of food in some low-salary zones. Beside food gracefully, the plentiful research writing concerning dietary patterns explores various financial and segment factors. These are progressively hard to gauge as they rely upon numerous factors, including flighty individual conduct. Most fast choices for what item to pick from the rack depending on the transparency and straightforwardness of data gave by brands and retailers, following the supposed clean mark pattern. The introduced article centre around applicable nourishment inclinations and show how customers are keen on dietary habits, albeit just a restricted level of individuals follow a particular eating routine. The article investigates the explanations for the dietary move towards a plant-rich eating routine and what's in question for the world condition and worldwide human wellbeinghttp://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_75.pdfinternational marketingglobalizationcultural differences |
| spellingShingle | Raluca Giorgiana Chivu David-Florin Ciocodeică Adrian Mociu The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study Journal of Emerging Trends in Marketing and Management international marketing globalization cultural differences |
| title | The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study |
| title_full | The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study |
| title_fullStr | The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study |
| title_full_unstemmed | The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study |
| title_short | The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study |
| title_sort | influence of the cultural factor in eating habits an international marketing case study |
| topic | international marketing globalization cultural differences |
| url | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_75.pdf |
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