The Reinforcement of Certainty Perception on Social Media Advertisement: Dual-Process Theory Perspective
Social media offers a powerful way to promote and engage the consumer. However, there are too many information circulating on social media nowadays. This situation makes the consumers feel uncertain with the validity of information they find on social media. There are more than two million Facebook...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2018-04-01
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| Series: | TIJAB (The International Journal of Applied Business) |
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| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/11994 |