Missed a live match? Determinants of League of Legends Champions Korea highlights viewership

This research aims to explore the determinants of the League of Legends Champions Korea (LCK) highlight views and comment counts. The data of 629 game highlight views and comment counts for seven tournaments were collected from YouTube. The highlight views and comment counts were regressed on a seri...

Full description

Bibliographic Details
Main Authors: Yoonji Ryu, Hui Hwang, Jaehyun Jeong, Wonseok Jang, Gyemin Lee, Hyunwoong Pyun
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-08-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1213600/full