FORMATION OF A VALUE PROPOSITION FOR CLIENTS: THEORETICAL APPROACHES AND UNDERSTANDING OF REPRESENTATIVES OF RUSSIAN COMPANIES
The paper is devoted to a comparative analysis of theoretical approaches to the formation of a value proposition and its understanding by representatives of Russian companies. The existing theoretical approaches to the formation of a value proposition are considered, as well as the main tools used i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2022-08-01
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| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/986 |