FORMATION OF A VALUE PROPOSITION FOR CLIENTS: THEORETICAL APPROACHES AND UNDERSTANDING OF REPRESENTATIVES OF RUSSIAN COMPANIES

FORMATION OF A VALUE PROPOSITION FOR CLIENTS: THEORETICAL APPROACHES AND UNDERSTANDING OF REPRESENTATIVES OF RUSSIAN COMPANIES

The paper is devoted to a comparative analysis of theoretical approaches to the formation of a value proposition and its understanding by representatives of Russian companies. The existing theoretical approaches to the formation of a value proposition are considered, as well as the main tools used i...

Full description

Bibliographic Details
Main Authors: A. V. Trachuk, N. V. Linder, V. O. Tuaev
Format: Article
Language:Russian
Published: Real Economics Publishing House 2022-08-01
Series:Стратегические решения и риск-менеджмент
Subjects:
consumer value
joint value creation
value creation models
value proposition
value innovations
Online Access:https://www.jsdrm.ru/jour/article/view/986

Similar Items

Similar Items